My name is Nikola Vukasinovic and I'm senior Art director and UX designer. I have 15 years of experience in creating aesthetically clean, intuitive and functional user interfaces.
People don’t give a shit about UX
Luckily, I've learned this in my early days - people just don’t care about the design and less they notice it while they're using a products - the design is better. That knowledge gave me right perspective while designing things - user’s perspective.
What I'm currently doing?
I'm working as a senior Art director for Namics, one of the leading Swiss web design agencies. My main client is UBS, biggest Swiss bank and as a part of the team I'm developing their new e-banking system. Besides, for same client I'm constantly working on their styleguide for last year.
In 2015-2016 I was working as lead UI/UX designer for Clark, digital insurance startup from Frankfurt (Germany). This fintech company is the only startup from Germany, on Bloomberg’s list of “50 most promising startups, one has never heard of”.
Before that, I was working as a freelancer for 12 years, servicing a worldwide clientele from - internet start-ups to well established industrial clients, such as: youngculture, (Switzerland), Deploy (USA), TXF (UK), Brlog (part of Bruketa & Zinic OM - Croatia), Leo Burnett (Serbia)...
How I'm working
Process I'm following always starts with deep understanding of the product and its users. It can be discussion with stakeholders, research, interviews with users etc. In order to figure out - who and how will use the product, I'm creating personas and scenarios. Based on the outcome, I'm putting together user flow map, designing rough wireframes and making prototypes. Eventually, after few series of iterations - opening Sketch and starting with fine tuning design.
Also I'm using InVision for prototyping or sometimes Axure. I'm working in an agile environment, collaborating closely with product managers, developers or other designers.