My name is Nikola Vukasinovic I'm a senior Art director and UX designer. I have 15 years of experience in creating aesthetically clean, intuitive and functional user interfaces.
People don’t give a shit about UX
Luckily, I've learned this in my early days - people just don't care about the design and they notice it even less while using the product - the design is better. That knowledge gave me the correct perspective while designing things - a user's perspective.
What I'm currently doing?
I'm working as a senior Art director for Namics, one of the leading Swiss web design agencies. My main client is UBS, the biggest Swiss bank, and as a part of the team I'm developing their new e-banking system. Besides that, I'm constantly working on their styleguide since last year.
In 2015-2016 I was working as lead UI/UX designer for Clark, digital insurance startup from Frankfurt (Germany). This fintech company is the only startup from Germany, on Bloomberg’s list of “50 most promising startups, one has never heard of”.
Before that, I was working as a freelancer for 12 years, servicing a worldwide clientele from - internet start-ups to well established industrial clients, such as: youngculture, (Switzerland), Deploy (USA), TXF (UK), Brlog (part of Bruketa & Zinic OM - Croatia), Leo Burnett (Serbia)...
How I'm working
The process I'm following always begins with a deep understanding of the product and its users. It can be a discussion with stakeholders, research, interviews with users, etc. In order to figure out who and how the product will be used, I create personas and scenarios. Based on the outcome, I put together, user flow maps, design rough wireframes and construct prototypes. Eventually, after a few series - I fire up Sketch and begin with fine tuning of the design.
I also use InVision for prototyping, or sometimes Axure. I work in an agile environment, collaborating closely with product managers, developers or other designers.