For this challenging job, I gathered few experienced professionals and took over a creative lead role. Our two main goals for the website were attracting:
1. New projects and clients
2. Future employees
To achieve the first goal, we pointed out a wide range of services and expertise they have and also showcased their most successful projects. Since they have nearshoring branches in Serbia and Romania and there might have been certain trust issue from their clients' side, we agreed upon that we need to try to break these prejudices. So, we did the photo shooting in their super confy and modern offices in Belgrade, showing real, cool people, very enthusiastic about their job in very personal way.
And also to show some local spirit more familiar to their clients, we did some more photos in Zurich's headquarters.
The other aim of these almost a portrait photos was to add a bit of personality to the website. Since, considering the fact, their clients are business people who are probably constantly lacking time - the visual style of the website was pretty reduced with a lot of white (negative) space and very few soft - light blue accents, reserved for links and icons.
I was a creative lead, visual designer and helping on the UX side. All of these sexy photos were done by very talented Marko Milovanovic. My friend, Berlin based designer Janko Jovanovic took care of information architecture and wireframes. And also, great help with visual stuff came from my long time co-worker - here in a role of junior designer Marko Golubovic.
Me and my associates really enjoyed working with these guys and their young culture (young-culture, get it?). But, the life is sometimes unpredictable and afterwards, due to changes in the management structure, website went offline.