Think of if you need a designer or a decorator?
When I'm starting with a project - I'm trying to deeply understand the product or the company I'm working for. And it's not some cliché I've read on the internet. The same way as a good actor would be preparing himself for a new role, I'm putting myself in the user's skin and trying to figure out what he might need and how he would feel. And then - just letting the design follow. Everything else is a decoration.
Therefore, people don’t give a shit about the design! If they notice it even less while using the product - the design is better. So, the only perspective I have while making things, is user's perspective.
I'm a designer
For past few years, I've been working as a Creative director in Namics, the leading global digital agency for Siemens (our biggest client) as a creative lead on the account.
Throughout the years, I had many different experiences, making me what I am today. I was working for start-ups e.g. Clark (small fintech company from Frankfurt) to well established industrial clients like UBS - the biggest Swiss bank (designing their e-banking).
I'm closely collaborating with developers, project managers or content creators on building various websites and apps. Also, I'm a speaker, lecturer and a co-lead of Belgrade chapter of IxDA (the biggest global network of designers), trying to push things forward and bring people together.
Few things I like:
• creating design systems
• keeping stakeholders closely involved
• running trails
Already considering hiring me? Smooth move!