Think if you need a designer or a decorator?

I always begin with a deep understanding of the product or the company I'm working for and its users/clients. And it's not some cliché I've read on the internet - I really mean it. Same as when a good actor is preparing for a new role, try putting yourself in the user's skin and figure out what he might need and how he would feel. And then let the design follow. Everything else is just a decoration. 

Thus, people just don’t give a shit about design! If they notice it even less while using the product - the design is better. So, the only perspective I have while making things, is user's perspective.
​​​​​​​I'm a designer

For past few years, I'm working as a Creative director in Namics(one freakin' awesome Swiss full service agency) and also, for last 15 - I'm running a freelance business. 

Throughout the years I had many different experiences, working for internet start-ups to well established industrial clients. So, e.g. before Namics, I was living in Frankfurt and working for small fintech startup - Clark. Or I was deeply involved in rather complex e-banking project for the biggest Swiss bank. Or creating illustrations for big corporate German client, which was plain fun and so on.
Mainly, I'm leading teams and closely collaborating with developers and content creators on a different interesting stuff like websites, product design, styleguides etc. 

Some of the clients I worked for:
• UBS
• Siemens
• Swiss Life
• Raiffeisen Switzerland
Deploy
• Brlog / part of Bruketa&Zinic&Grey
• youngculture / part of NSM group​​​​​​​

Also, I'm a speaker, lecturer and a co-lead of Belgrade chapter of IxDA (the biggest global network of designers), trying to push things forward and bring people together.​​​​​​​​​​​​​​
Few things I like:

• creating styleguides
• keeping stakeholders closely involved
• running trails
Already considering hiring me? Smooth move, man!
If you noticed those sexy pics of me throughout the website, kudos goes to an amazing photographer and good friend of mine Marko Milovanovic aka 'Ninja'.